Branding: Steps on How To Grow Your Eye-care PracticeSimi
Eye-care Practice needs branding as a major marketing tool to help create image awareness and consciousness.
What is branding?
Branding is a marketing practice in which a company creates a name, logo, or design that is easily identifiable. This helps to identify a product and distinguish it from other products and services.
Who are Eye-care Practitioners?
Eye-care practitioners are referred to as OPTOMETRISTS. They are healthcare professionals who provide primary vision care ranging from sight testing and correction to the diagnosis, treatment, and management of vision changes.
How to build an eye-care practice?
If you’re looking to get your eye-care practice in front of customers or grow your business, start by increasing your brand awareness. Every business has its own way of marketing their products, which makes it stand out. Every optical practice should have its own unique selling point. How can you determine and align your brand’s USP.
There are 3 major steps to help you consider how to grow your brand.
1) Establish a Unique Selling Point
As an independent eye care practitioner, establishing a USP will help distinguish and enhance the growth of your practice . Having a credible USP will help increase market productivity and profitability .
USP is the basic underlining foundation to help grow your optical practice. So nurture your practice and pay close attention to your USP. Take a closer look at what your practice can offer and compare it to that of your competitors.
Exploring the eye-care practice field both locally or internationally will help expose you to what’s going on in the optical world. You can do this by attending trade shows/fairs, surfing the internet. This will help bring your business closer to the cutting edge of your practice.
A complete user experience, whether online or in-store, will compel them to choose or visit your practice. Consider what your potential patients can’t get elsewhere, and what will keep them coming back to you.
For instance, lens personalization can be seen as a compelling reason to revisit your practice. Being able to offer patients a personalized pair of lenses designed to meet their visual needs can be a form of brand value. Offering quality services to your patients will keep them coming back.
Location is a major key that will help you consider how to market your USP. It will help you discover the base level of knowledge or precept that the people in the area posses and plan a proper marketing campaign that will be suitable and relatable to those in the community. A plan that utilizes a range of media like local print publications, Social Media Ads and Campaign, to educate people.
3) Influencer Marketing
Look for online influencers within your community to help reach your targeted audience, Influencers could be vloggers, Facebook or Instagram users with high follower-ship. Influencers who talk about every and anything that could fit within the demographics you are trying to target. Invite them in and ask them to vlog or photograph their experiences of your brand and share a story on their Facebook or Instagram page.
Book a 1-on-1 FREE consultation appointment with our Optical Social Media Experts to see how we can make your practice flourish social media.