Evergreen Content: How To Choose The Best Blog TopicsSimi
When selecting a blog post topic, there are generally two paths you can take. You can choose to write about trending topics — those that are popular right now, but have a limited lifespan. Or, you can choose to write about evergreen topics — those that are popular now, and will continue to be useful for months or even years.
As content marketers, it is important that we understand how they differ. In this post, I will first look at the difference between the two topic types and then show you how to capitalize on evergreen topics.